11/30/2023 0 Comments Nesmith popclips![]() ![]() ![]() PopClips would be broadcast weekly and at the time, it was a hit. The Police - "Every Little Thing She Does Is Magic" The Tourists - "I Only Want to Be with You" ![]() Some of the music videos that were shown in Popclips were the following: Popclips were hosted by Jack Armstrong, Jeff Michalski, and Howie Mandel. PopClips was going to be fast-paced mixes of videos set to popular songs, animation, and segments featuring a "veejay," the video equivalent of a disc jockey. Lack commissioned Michael Nesmith and Warner Communication to produce the show. Teenagers were traditionally considered "low users" by the television industry, and Lack saw visual rock music as a way to reach that vast, un-tapped audience. The show would include music clips from popular bands and singers as well as conducting interviews with them.Īccording to an 2001 article by American Decades, John Lack, a marketing executive for Warner Cable Corporation (which owned Nickelodeon and several other pioneer cable channels), the network went after the teenage audience as well since Nickelodeon was first targeting children. Michael Nesmith was inspired by a New Zealand program called Radio with Pictureswhich began in 1976. Conceived by former Monkee member Michael Nesmith, he created a program as a promotional device for Warner Communication's (Warner Music Group) record division. One of the shows that was created during 1980 was a brand new TV genre never done before. A new logo, again designed by Joseph Iozzi, and a new commercial was used for this new era. A new decade meant new opportunities and new shows for Nickelodeon. The 70's were gone for good and the 80's was in full swing. One of the funniest spoof movies of all time Airplane was released in theaters. Jason Voorhes would soon be an iconic 80's slasher. Friday the 13th debuted in theaters and gave reasons for kids to be scared when they were sent to summer camp by their parents. ![]()
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